Key Responsibilities

• Develop and implement marketing communication strategies to increase brand awareness and student enrollment for Bali Culinary Pastry School.
• Promote academic programs, including Culinary, Pastry & Bakery, Career Access, and other educational programs through various marketing channels.
• Create and manage engaging marketing content for social media, website, email marketing, brochures, presentations, and other promotional materials.
• Develop compelling communication materials highlighting academic programs, facilities, student experiences, activities, alumni success stories, and career opportunities.
• Manage communication with prospective students and parents through WhatsApp, email, phone calls, social media, and other communication channels.
• Respond to inquiries and provide accurate information regarding academic programs, admission procedures, tuition fees, facilities, schedules, and career opportunities.
• Follow up on leads and inquiries to support the student recruitment and enrollment process.
• Plan and execute marketing activities such as school visits, education fairs, open houses, workshops, seminars, campus events, and promotional activities.
• Build and maintain relationships with schools, universities, hospitality companies, culinary professionals, communities, media, and potential business partners.
• Support the development of strategic partnerships and collaborations to increase brand exposure and student acquisition.
• Coordinate with the Academic, Admission, Creative, Digital Marketing, and other internal teams to ensure smooth execution of marketing campaigns and activities.
• Prepare marketing presentations, promotional materials, and communication tools for both B2C and B2B audiences.
• Monitor and evaluate marketing campaign performance based on leads, inquiries, engagement, conversion rates, and enrollment results.
• Prepare regular reports on marketing communication activities and provide recommendations for improving campaign effectiveness.
• Conduct market research and competitor analysis to identify trends, opportunities, and potential target markets within the culinary, pastry & bakery, hospitality, and education industries.
• Ensure consistent brand messaging, tone of voice, and visual identity across all marketing communication channels.
• Support promotional activities and collaborations with industry partners, alumni, professional chefs, and other relevant stakeholders.
• Contribute creative ideas and initiatives to strengthen the school's brand positioning and student recruitment efforts.
• Perform other marketing communication and student recruitment duties as assigned by management.

Qualifications

• Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Marketing Communication, Communications, Public Relations, Business, Hospitality, Education, or a related field.
• Minimum 1–2 years of experience in Marketing, Marketing Communication, Digital Marketing, Education Marketing, Sales, Admission, or a related field.
• Fresh graduates with relevant internship, organizational, or project experience are welcome to apply.
• Strong communication, interpersonal, and persuasion skills with the ability to build positive relationships with prospective students, parents, partners, and stakeholders.
• Fluent in English, both written and spoken.
• Good understanding of digital marketing, social media marketing, content marketing, and lead generation.
• Able to create and manage engaging content for social media platforms such as Instagram, TikTok, Facebook, and WhatsApp.
• Strong copywriting skills with the ability to develop engaging and persuasive marketing messages.
• Confident in public speaking, presentations, and face-to-face communication.
• Comfortable conducting school visits, education fairs, open houses, workshops, campus presentations, and other promotional events.
• Strong follow-up skills with a target-oriented and results-driven mindset.
• Good negotiation, networking, and relationship-building skills.
• Able to work independently and collaboratively as part of a team.
• Creative, proactive, communicative, organized, and highly motivated.
• Able to work under pressure, meet deadlines, and achieve marketing and student recruitment targets.
• Proficient in Microsoft Office and Google Workspace.
• Basic knowledge of Canva or other content creation/design tools is an advantage.
• Experience or knowledge in the culinary, pastry & bakery, hospitality, or education industry is a plus.
• Willing to travel or conduct off-campus marketing activities when required.
• Based in Bali or willing to relocate to Bali.