Digital Marketing

Expat. Roasters

Digital Marketing - Job Description

Overseeing the overall digital marketing strategy for the company. Managing online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company website and other digital platforms. Responsibility for planning and budgetary control of all digital marketing.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Manage and maintain the organisation’s website(s) and other digital platforms.
  • Liase with Digital Influencer
  • Write and optimise content for the website and social networking accounts such as Facebook and Instagram.
  • Track and analyse website and social media traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Create online advertisings and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Promoting offline events and activity through online platforms.
  • Work with creative team to produce a content that is in line with digital strategies.
  • Collaborate with agencies and other vendor partners.
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